posted by admin on Feb 27
Due to the credit crunch consumers are spending less. We can already see the impact on the high street shops. But what is the impact on sales of products like swimwear? A report is published about the swimwear market in 2014. The report looks at technology, style and shapes, brands and labels.
The clothing industry is suffering from the effects of the credit crunch for a while now. This also means that the swimwear growth will decrease from 5.32% to 1.69% between 2008 and 2014. And if the situation gets that bad, it will affect the huge amount of present brands.
Brands dominate 60 to 70 percent of the value in western country markets. That equals between 38 to 43 percent of the units. The sales is dominated by a few specialist businesses, like Victoria’s Secret in America and Marks and Spencer in Great Britain.
Some other conclusions:
- Due to the aging population in the western countries, the style of swimwear will be influenced as swimming is slowly being accepted as a relaxing leisure time
- The older woman will cause the popularity of figure supporting swimwear
- Younger people will start wearing swimwear outside the pool and beach
- Retail sales in traditional shop will be surpassed by Internet swimwear sales
Leave a Reply