posted by admin on Feb 24
The demand for bikinis and swimwear is expected to increase in the coming years based on the recently released report titled “Swimwear and Beachwear: A Global Strategic Business Report.” According to analysts, the revenues for this sector in the market are expected to reach $17.6 billion.
The new line of swimwear for both men and women is going beyond the usual designs with asymmetric designs, bolder color and other geometric prints. The trend is observed in most major fashion brands.
Consumers, both men and women, are becoming more comfortable in wearing swimwear in outdoor locations which can be attributed in the increase in sales. More products are accentuating the body’s shape which makes fashion-conscious individuals work out more to get that enviable figure.
The report stated that United States and European market will greatly benefit from the trend as most of the consumers come from these countries.
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