posted by admin on Jul 23

Swimwear company Jantzen celebrated its 100th anniversary by going retro in its fashion line during the Mercedes-Benz Fashion Week Swim in Miami Beach, Florida. The retro women swimwear look attracted all of the spectators as models strutted the items.

Five women’s swimwear designs from the past have been reinvented and were unveiled as part of the company’s Heritage Collection.

The fashion designers created newly designed swimwear based on the retro styles of the swimsuits. It definitely was a huge hit among the spectators that it only conveyed one simple message: retro designed swimwear is back!

The woolen swimsuits that got popular in the 1920s have been redesigned to have Swarovski crystals adorned at the front with matching cape. The 1940s line which started the trend on bikini has been reinvented to emphasize a woman’s hourglass figure.

Aside from the presentation of these retro women swimwear designs at the fashion show, the Wolfsonian-Florida International University museum also staged a gallery featuring the swimsuit. The items will be at the museum until October 11 for public viewing. The show is called “Beauty on the Beach: A Centennial Celebration of Swimwear.”

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