Swimwear blog news and trends

posted by admin on Feb 23

The Australian National Maritime Museum in Sydney, Australia developed an event called “Exposed! The story of swimwear,” which showcases how swimwear fashion has progressed for the past century.

In the past, swimwear design has involved woolen garments that cover the area from the neck to the knees. In these modern times, a skimpy undergarment is becoming a common thing among men and women. Advanced swimwear that promotes “buoyancy” has been hitting the shelves and has gained support from the global market.

The museum will feature the collection of garments that were developed through the years. Organizers reported that there’s a steady influx of interested visitors from all over the world and they are planning to showcase the items in several cities across the country.

South Australia Maritime Museum Senior Curator Lindl Lawton said that swimwear has gone a long way and they have decided to play host of this historic event.

posted by admin on Feb 22

Stirling Group, makers of lingerie and modest swimwear, announced this week that it has closed down its factory located in Nottingham. About 48 jobs were lost with the latest move.

The company has been providing lingerie, knitwear, modest swimwear and other products to major retailers such as Marks & Spencer. However, it went into administration earlier last month which led the owners to come up with measures to save up on costs.

The company already let go 80 personnel in its head office in Cheshire and the story is not about to end there. Stirling group is still trading as of this week while waiting for a buyer.

The 48 posts were said to be redundant which led the company to let go of the employees. Bill Dawson, a partner in the reorganization of the company in Deloitte, said that they are exploring sale options while continuing with their operations. The company has branches in India and Sri Lanka.

posted by admin on Feb 22

In order to meet with the growing demand for custom swimwear, online retailer Swimsale.com has come up with its newest line of custom swimwear for women. The swimsuits are said to be created to meet the needs of women with different body sizes.

The owners of the online store stated that they believe that style can be achieved by all women, regardless of their size and the new range of swimwear further accentuates the claim with the customers guaranteed to feel even better about themselves.

The owners added that they are offering products from leading designers thus coming up with the best swimwear collection yet.

In order to attract more customers, Swimsale also lives up to its name by offering discounted rates on its products. The owners expect a spike in sales in the coming months as it anticipates a bigger revenue figures by the end of the fiscal year.

posted by admin on Feb 17

The supermodel girlfriend of actor Leonardo DiCaprio never fails to catch the attention of everyone, especially the male population in modelling sexy lingerie and high end fashion.

Supermodel Bar Refaeli is seen in a latest swimwear ad campaign where she showed off her womanly curves that seemed to say why DiCaprio could not just let go of the Israeli beauty despite their five-year “on and off” relationship.

The 24-year old is currently the new face of the Spring 2010 advertising campaign of clothing line Rampage. The shoot was reportedly made in the former home of socialite Paris Hilton in Los Angeles.

Refaeli was hired recently for the campaign and she replaced Brazilian supermodel Gisele Bundchen for this gig. Coincidentally, Bundchen was a former lover of DiCaprio.

Reports last year surfaced that Refaeli and DiCaprio broke off their relationship in June but recent reports revealed that the two were once again seen together holidaying in South America and watching an NBA game in Los Angeles.

posted by admin on Jan 8

In Britain, the sales of swimsuits and fur coats soared due to massive demand from residents. This is due to a colder temperature in the country which led to massive buying of fur coats and swimwear for Britons who are taking advantage of holiday packages and go to other warmer countries.

Debenhams, a major department store chain, revealed on Wednesday that the sales of faux-fur coats rose 22 percent compared to last year. As for thermal underwear, the sales spiked 14 percent.

Swimwear sales rose 125 percent as tour operators offer budget-friendly holiday packages that make it possible for Britons to make the escape from the cold weather.

Another retail giant, Marks & Spencer reported that the sales of their gloves, scarves, leggings and tights increased since the Christmas season. They are expecting further increases in sales in the coming days.

posted by admin on Nov 27

Just a little more than a year after amassing eight gold medals at the Beijing Olympics in swimming, Olympian Michael Phelps was noticeably struggling at the World Cup short-course meeting in Stockholm, Sweden this week. A big factor in this struggle is the return to traditional swimsuit by swimmers.

According to reports, after only wearing traditional swimsuit, Phelps placed 16th in the qualifying events which effectively eliminated him in the final round. Traditional swimsuit is now back after it became a standard once more starting January 1 next year.

Phelps revealed in past interviews that he was not in his best shape after the Olympics but his disappointing performance in this week’s meet was noticed by the media. He clocked 47.77 in the 100 meter qualifying event which is a far cry from Sweden’s Stefan Nystrand who led the race with 45.93 seconds.

Phelps will compete in Berlin after finishing the five races in Sweden.

posted by admin on Nov 20

Hundreds of individuals in Sydney, Australia stripped off to their swimwear this week in a bid to overtake an existing Guinness World record for the most number of swimwear-wearing individuals in one location. However, the numbers did not break records but the event was still considered a success nonetheless.

The official record was set at 287 swimwear-wearing individuals which was staged in South Africa.

Hundreds of businessmen and city workers reportedly took off their everyday wear and sported on bikinis and Speedo-type swimwear and gathered at the Sydney Opera House to pose in front of the global media. However, the numbers were not enough to overtake the world record. Despite this, participants are happy to have taken part in the occasion. Funds were still raised in the event.

According to reports, the proceeds will go to the Australian Indigenous Mentoring Experience.

posted by admin on Oct 28

Italian manufacturer Carvico is reportedly coming up with a new line of swimwear that’s made out of new kind of fabric – Advansa’s Biophyl.

According to reports, buyers of G string swimwear and other lingerie items will notice a difference on the feel of the product since it is using a new material that is environment-friendly.

Carvico products that are made with Biophyl will have a “Green Vision” mark, a bid to show the public that the company is committed in preserving the environment.

The mark signifies the procedures made by the company to meet the standards of eco-friendly guidelines.

The Biophyl yarns and fibers are said to be made of polyethylene terephthalate (PTT), a special polyester-like polymer. The petroleum-based glycol is now replaced with sucrose from corn, which means less reliance to petrol.

Advansa’s marketing manager Luciano Colasanto said that Biophyl offers a lot of eco-friendly possibilities to companies.

posted by admin on Oct 16

World-renowned Victoria’s Secret model Miranda Kerr surprised the public with a much thinner frame in her latest photo shoot. Kerr is known for having a slim yet curvaceous figure which made her a standout among other models in the lingerie giant ad.

The world’s tenth highest earning female model has been making the rounds of magazine shoots. She’s a former model for Maybelline cosmetics line.

Her hectic schedule was said to be a factor behind the sudden loss of frame. The 26-year old supermodel was last seen in an Australian magazine called Grazia which shows off her new, slim figure in swimwear.

The model posed on the rooftop of the Museum of Contemporary Art wearing a tightly laced corset.

The reason behind the sudden weight loss is yet to be explained by the supermodel to the public.

posted by admin on Oct 16

Twenty-three year old model Sheridyn Fisher clinched a prestigious and rare Playboy stint after winning the Playboy Swimwear Australia competition where she flaunted her body with only a micro swimwear.

By winning the competition, Fisher will be flying to Hollywood to meet up with Playboy founder Hugh Hefner at his famous Playboy Mansion. This will take place at the annual Halloween knees-up event.

The young model stood out among the rest after her photo garnered the most votes among the six hundred competitors. Hefner reportedly got interested to Fisher and personally extended his invitation for her to meet p with him.

Fisher said that this is a once in a lifetime opportunity that she should not miss. She added that she has gotten the support of her family which makes it easier for her to accept the offer.