Swimwear blog news and trends

posted by admin on Jun 7

The advancement in swimsuit technology has most women checking out the latest catalogues and searching for that perfect bikini that accentuates their body shape and sizes. Though it seemed like retailers are now pressured to come up with more products just to suit the individual needs of the customers, this seemed like a win-win situation as both parties benefit from the modern bikini.

The question is: How much can someone spend in search for that perfect bikini? The answer lies on whether there’s enough budget to spend for it.
The prices of bikini range from $5 to as much as thousands of dollars. The main point of this is that the wearer must be comfortable with what she wears because it is useless to buy something expensive yet it could not be enjoyed to the fullest extent.

Now, it is summer so it is the best time to buy that perfect bikini at a lesser rate.

posted by admin on Mar 19

Despite her age at 37, Cameron Diaz can still turn heads with her stunning figure.

The actress was seen wearing a sexy black swimsuit during a photo shoot in the Nevada Desert. In the shoot, Diaz had no difficulty sporting on the Michael Kors design.

One of the sources connected with the shoot said that Diaz looked great despite the fact that it was not the most glamorous location. After the shoot, Diaz was seen wearing a furry gilet and biker boots.

In a recent interview, Diaz said that she’s been working hard to maintain her great figure by going on hiking, surfing and snowboarding. She added that she hired a personal trainer in order to maintain her stunning figure.

She revealed that she ate anything she wanted such as friend chicken and onion rings. However, at this point in time she will have to watch what she eats.

posted by admin on Mar 15

Surfing champion Stephanie Gilmore is expected to attend the Laureus World Sports Awards this week in Abu Dhabi, United Arab Emirates since she has been nominated once more for the “Action Sportsperson of the Year” award. She also endorses swimwear brands and is known for her swimsuits.

The OXY Pro champion is based in Gold Coast Australia and has been one of the most prominent figures in surfing.

Gilmore just won the season-opening women’s world tour event last weekend and a victory at the ceremony doubles the fun.

The surfing hero has been nominated in this category for the past two years. However, she lost the honors to American snowboarding champion Shaun White in 2008 and surfing great Kelly Slater last year.

Her fellow nominees for this year include surfing guru Mick Fanning, windsurfer Antoine Albeau from France, skateboarder Chris Cole from the United States, wavesurfer Greg Long of the United States and cyclist Danny MacAskill of the United Kingdom.

posted by admin on Feb 24

The demand for bikinis and swimwear is expected to increase in the coming years based on the recently released report titled “Swimwear and Beachwear: A Global Strategic Business Report.” According to analysts, the revenues for this sector in the market are expected to reach $17.6 billion.

The new line of swimwear for both men and women is going beyond the usual designs with asymmetric designs, bolder color and other geometric prints. The trend is observed in most major fashion brands.

Consumers, both men and women, are becoming more comfortable in wearing swimwear in outdoor locations which can be attributed in the increase in sales. More products are accentuating the body’s shape which makes fashion-conscious individuals work out more to get that enviable figure.

The report stated that United States and European market will greatly benefit from the trend as most of the consumers come from these countries.

posted by admin on Feb 23

The Australian National Maritime Museum in Sydney, Australia developed an event called “Exposed! The story of swimwear,” which showcases how swimwear fashion has progressed for the past century.

In the past, swimwear design has involved woolen garments that cover the area from the neck to the knees. In these modern times, a skimpy undergarment is becoming a common thing among men and women. Advanced swimwear that promotes “buoyancy” has been hitting the shelves and has gained support from the global market.

The museum will feature the collection of garments that were developed through the years. Organizers reported that there’s a steady influx of interested visitors from all over the world and they are planning to showcase the items in several cities across the country.

South Australia Maritime Museum Senior Curator Lindl Lawton said that swimwear has gone a long way and they have decided to play host of this historic event.

posted by admin on Feb 22

Stirling Group, makers of lingerie and modest swimwear, announced this week that it has closed down its factory located in Nottingham. About 48 jobs were lost with the latest move.

The company has been providing lingerie, knitwear, modest swimwear and other products to major retailers such as Marks & Spencer. However, it went into administration earlier last month which led the owners to come up with measures to save up on costs.

The company already let go 80 personnel in its head office in Cheshire and the story is not about to end there. Stirling group is still trading as of this week while waiting for a buyer.

The 48 posts were said to be redundant which led the company to let go of the employees. Bill Dawson, a partner in the reorganization of the company in Deloitte, said that they are exploring sale options while continuing with their operations. The company has branches in India and Sri Lanka.

posted by admin on Feb 22

In order to meet with the growing demand for custom swimwear, online retailer Swimsale.com has come up with its newest line of custom swimwear for women. The swimsuits are said to be created to meet the needs of women with different body sizes.

The owners of the online store stated that they believe that style can be achieved by all women, regardless of their size and the new range of swimwear further accentuates the claim with the customers guaranteed to feel even better about themselves.

The owners added that they are offering products from leading designers thus coming up with the best swimwear collection yet.

In order to attract more customers, Swimsale also lives up to its name by offering discounted rates on its products. The owners expect a spike in sales in the coming months as it anticipates a bigger revenue figures by the end of the fiscal year.

posted by admin on Feb 17

The supermodel girlfriend of actor Leonardo DiCaprio never fails to catch the attention of everyone, especially the male population in modelling sexy lingerie and high end fashion.

Supermodel Bar Refaeli is seen in a latest swimwear ad campaign where she showed off her womanly curves that seemed to say why DiCaprio could not just let go of the Israeli beauty despite their five-year “on and off” relationship.

The 24-year old is currently the new face of the Spring 2010 advertising campaign of clothing line Rampage. The shoot was reportedly made in the former home of socialite Paris Hilton in Los Angeles.

Refaeli was hired recently for the campaign and she replaced Brazilian supermodel Gisele Bundchen for this gig. Coincidentally, Bundchen was a former lover of DiCaprio.

Reports last year surfaced that Refaeli and DiCaprio broke off their relationship in June but recent reports revealed that the two were once again seen together holidaying in South America and watching an NBA game in Los Angeles.

posted by admin on Jan 8

In Britain, the sales of swimsuits and fur coats soared due to massive demand from residents. This is due to a colder temperature in the country which led to massive buying of fur coats and swimwear for Britons who are taking advantage of holiday packages and go to other warmer countries.

Debenhams, a major department store chain, revealed on Wednesday that the sales of faux-fur coats rose 22 percent compared to last year. As for thermal underwear, the sales spiked 14 percent.

Swimwear sales rose 125 percent as tour operators offer budget-friendly holiday packages that make it possible for Britons to make the escape from the cold weather.

Another retail giant, Marks & Spencer reported that the sales of their gloves, scarves, leggings and tights increased since the Christmas season. They are expecting further increases in sales in the coming days.

posted by admin on Nov 27

Just a little more than a year after amassing eight gold medals at the Beijing Olympics in swimming, Olympian Michael Phelps was noticeably struggling at the World Cup short-course meeting in Stockholm, Sweden this week. A big factor in this struggle is the return to traditional swimsuit by swimmers.

According to reports, after only wearing traditional swimsuit, Phelps placed 16th in the qualifying events which effectively eliminated him in the final round. Traditional swimsuit is now back after it became a standard once more starting January 1 next year.

Phelps revealed in past interviews that he was not in his best shape after the Olympics but his disappointing performance in this week’s meet was noticed by the media. He clocked 47.77 in the 100 meter qualifying event which is a far cry from Sweden’s Stefan Nystrand who led the race with 45.93 seconds.

Phelps will compete in Berlin after finishing the five races in Sweden.