Swimwear blog news and trends

posted by admin on Feb 24

The demand for bikinis and swimwear is expected to increase in the coming years based on the recently released report titled “Swimwear and Beachwear: A Global Strategic Business Report.” According to analysts, the revenues for this sector in the market are expected to reach $17.6 billion.

The new line of swimwear for both men and women is going beyond the usual designs with asymmetric designs, bolder color and other geometric prints. The trend is observed in most major fashion brands.

Consumers, both men and women, are becoming more comfortable in wearing swimwear in outdoor locations which can be attributed in the increase in sales. More products are accentuating the body’s shape which makes fashion-conscious individuals work out more to get that enviable figure.

The report stated that United States and European market will greatly benefit from the trend as most of the consumers come from these countries.

posted by admin on Feb 23

The Australian National Maritime Museum in Sydney, Australia developed an event called “Exposed! The story of swimwear,” which showcases how swimwear fashion has progressed for the past century.

In the past, swimwear design has involved woolen garments that cover the area from the neck to the knees. In these modern times, a skimpy undergarment is becoming a common thing among men and women. Advanced swimwear that promotes “buoyancy” has been hitting the shelves and has gained support from the global market.

The museum will feature the collection of garments that were developed through the years. Organizers reported that there’s a steady influx of interested visitors from all over the world and they are planning to showcase the items in several cities across the country.

South Australia Maritime Museum Senior Curator Lindl Lawton said that swimwear has gone a long way and they have decided to play host of this historic event.

posted by admin on Feb 22

Stirling Group, makers of lingerie and modest swimwear, announced this week that it has closed down its factory located in Nottingham. About 48 jobs were lost with the latest move.

The company has been providing lingerie, knitwear, modest swimwear and other products to major retailers such as Marks & Spencer. However, it went into administration earlier last month which led the owners to come up with measures to save up on costs.

The company already let go 80 personnel in its head office in Cheshire and the story is not about to end there. Stirling group is still trading as of this week while waiting for a buyer.

The 48 posts were said to be redundant which led the company to let go of the employees. Bill Dawson, a partner in the reorganization of the company in Deloitte, said that they are exploring sale options while continuing with their operations. The company has branches in India and Sri Lanka.

posted by admin on Nov 20

Hundreds of individuals in Sydney, Australia stripped off to their swimwear this week in a bid to overtake an existing Guinness World record for the most number of swimwear-wearing individuals in one location. However, the numbers did not break records but the event was still considered a success nonetheless.

The official record was set at 287 swimwear-wearing individuals which was staged in South Africa.

Hundreds of businessmen and city workers reportedly took off their everyday wear and sported on bikinis and Speedo-type swimwear and gathered at the Sydney Opera House to pose in front of the global media. However, the numbers were not enough to overtake the world record. Despite this, participants are happy to have taken part in the occasion. Funds were still raised in the event.

According to reports, the proceeds will go to the Australian Indigenous Mentoring Experience.

posted by admin on Jul 23

Swimwear company Jantzen celebrated its 100th anniversary by going retro in its fashion line during the Mercedes-Benz Fashion Week Swim in Miami Beach, Florida. The retro women swimwear look attracted all of the spectators as models strutted the items.

Five women’s swimwear designs from the past have been reinvented and were unveiled as part of the company’s Heritage Collection.

The fashion designers created newly designed swimwear based on the retro styles of the swimsuits. It definitely was a huge hit among the spectators that it only conveyed one simple message: retro designed swimwear is back!

The woolen swimsuits that got popular in the 1920s have been redesigned to have Swarovski crystals adorned at the front with matching cape. The 1940s line which started the trend on bikini has been reinvented to emphasize a woman’s hourglass figure.

Aside from the presentation of these retro women swimwear designs at the fashion show, the Wolfsonian-Florida International University museum also staged a gallery featuring the swimsuit. The items will be at the museum until October 11 for public viewing. The show is called “Beauty on the Beach: A Centennial Celebration of Swimwear.”