Swimwear blog news and trends

posted by admin on Feb 23

The Australian National Maritime Museum in Sydney, Australia developed an event called “Exposed! The story of swimwear,” which showcases how swimwear fashion has progressed for the past century.

In the past, swimwear design has involved woolen garments that cover the area from the neck to the knees. In these modern times, a skimpy undergarment is becoming a common thing among men and women. Advanced swimwear that promotes “buoyancy” has been hitting the shelves and has gained support from the global market.

The museum will feature the collection of garments that were developed through the years. Organizers reported that there’s a steady influx of interested visitors from all over the world and they are planning to showcase the items in several cities across the country.

South Australia Maritime Museum Senior Curator Lindl Lawton said that swimwear has gone a long way and they have decided to play host of this historic event.

posted by admin on Feb 22

Stirling Group, makers of lingerie and modest swimwear, announced this week that it has closed down its factory located in Nottingham. About 48 jobs were lost with the latest move.

The company has been providing lingerie, knitwear, modest swimwear and other products to major retailers such as Marks & Spencer. However, it went into administration earlier last month which led the owners to come up with measures to save up on costs.

The company already let go 80 personnel in its head office in Cheshire and the story is not about to end there. Stirling group is still trading as of this week while waiting for a buyer.

The 48 posts were said to be redundant which led the company to let go of the employees. Bill Dawson, a partner in the reorganization of the company in Deloitte, said that they are exploring sale options while continuing with their operations. The company has branches in India and Sri Lanka.

posted by admin on Feb 22

In order to meet with the growing demand for custom swimwear, online retailer Swimsale.com has come up with its newest line of custom swimwear for women. The swimsuits are said to be created to meet the needs of women with different body sizes.

The owners of the online store stated that they believe that style can be achieved by all women, regardless of their size and the new range of swimwear further accentuates the claim with the customers guaranteed to feel even better about themselves.

The owners added that they are offering products from leading designers thus coming up with the best swimwear collection yet.

In order to attract more customers, Swimsale also lives up to its name by offering discounted rates on its products. The owners expect a spike in sales in the coming months as it anticipates a bigger revenue figures by the end of the fiscal year.

posted by admin on Jan 8

In Britain, the sales of swimsuits and fur coats soared due to massive demand from residents. This is due to a colder temperature in the country which led to massive buying of fur coats and swimwear for Britons who are taking advantage of holiday packages and go to other warmer countries.

Debenhams, a major department store chain, revealed on Wednesday that the sales of faux-fur coats rose 22 percent compared to last year. As for thermal underwear, the sales spiked 14 percent.

Swimwear sales rose 125 percent as tour operators offer budget-friendly holiday packages that make it possible for Britons to make the escape from the cold weather.

Another retail giant, Marks & Spencer reported that the sales of their gloves, scarves, leggings and tights increased since the Christmas season. They are expecting further increases in sales in the coming days.

posted by admin on Nov 20

Hundreds of individuals in Sydney, Australia stripped off to their swimwear this week in a bid to overtake an existing Guinness World record for the most number of swimwear-wearing individuals in one location. However, the numbers did not break records but the event was still considered a success nonetheless.

The official record was set at 287 swimwear-wearing individuals which was staged in South Africa.

Hundreds of businessmen and city workers reportedly took off their everyday wear and sported on bikinis and Speedo-type swimwear and gathered at the Sydney Opera House to pose in front of the global media. However, the numbers were not enough to overtake the world record. Despite this, participants are happy to have taken part in the occasion. Funds were still raised in the event.

According to reports, the proceeds will go to the Australian Indigenous Mentoring Experience.

posted by admin on Oct 28

Italian manufacturer Carvico is reportedly coming up with a new line of swimwear that’s made out of new kind of fabric – Advansa’s Biophyl.

According to reports, buyers of G string swimwear and other lingerie items will notice a difference on the feel of the product since it is using a new material that is environment-friendly.

Carvico products that are made with Biophyl will have a “Green Vision” mark, a bid to show the public that the company is committed in preserving the environment.

The mark signifies the procedures made by the company to meet the standards of eco-friendly guidelines.

The Biophyl yarns and fibers are said to be made of polyethylene terephthalate (PTT), a special polyester-like polymer. The petroleum-based glycol is now replaced with sucrose from corn, which means less reliance to petrol.

Advansa’s marketing manager Luciano Colasanto said that Biophyl offers a lot of eco-friendly possibilities to companies.

posted by admin on Oct 7

Swimsuits provide L*Space Swimwear continued its momentum in the industry as it won the Women’s Swim Brand of the Year Award for the third straight year in the recently concluded 2009 SIMA Image Awards. This served as a record-setting feat for the company since it is the first to have won a SIMA Image Awards on a specific category three times.

Aside from the aforementioned award, the company also clinched the Women’s Marketing Campaign of the Year.
The awards ceremony was held at San Jose del Cabo, Mexico last October 2.

L*Space bested other popular brands in the category. Company Founder and Creative Director Monica Wise together with Joni Parmer, Sales and Marketing assistant, accepted the trophies.

Wise said in a statement that she feels proud knowing that her peers believe in her products and thanked the consumers for continuously supporting her endeavors.

The marketing award was achieved by the company following a simple yet meaningful add campaign with the “What’s Your L?” tagline.

posted by admin on Oct 2

The upcoming Ralph Swimwear Model of the Year calendar launch will have high security following reports of men attempting to join the event using fake media identification cards in order to be near the models wearing skimpy and modest swimwear.

The interest on the said show is increasing considering that there are a lot of sexy swimwear designs that are going to be launched in the event.

Some individuals have been caught attempting to act like official photographers in the preliminary activities leading to the event. It has been found out that they were trying to get pictures of the sexy swimwear models.

The organizers of the upcoming mega party which will be held at the Sports Theater in Star City have already coordinated with its security in terms of handling these fake media employees during the event.

posted by admin on Jul 7

Lycra has taken the world of glamour, sports and adventure by storm. Both, a brand and a material, Lycra is known for its exceptional quality and style. Professional swimmers from across the globe have voted Lycra as the brand for sports and tournament swimwear. The exceptional comfort and elasticity offered by Lycra swimsuits is something to vie for. This brand, which previously ventured into sports swimwear, has now spread its wings across the world of fashion. Lycra fabrics are durable, stylish and comfortable and assure to unleash that glam appeal and confidence within you.

The fashionable swimsuit collections launched by Lycra have been applauded by all its buyers. Lycra strives to blend the three Cs’ of colors, cuts and contrasts in perfect unison. Lycra takes special care to incorporate vibrant and sexy colors in its swimsuit collections. Men and women can feel stylish, confident and comfortable in Lycra bathing suits alike. One can avail this glamorous swimwear at affordable prices.

The indulgent women amongst us can order or choose from Lycra swimsuits designed by international fashion figures. Some of these swimsuits comprise of additional or inner support in form of panels to support the sagging portions of your body.

posted by admin on Jul 5

Animal prints on a bikini, and the blue ocean and shining sun to add glamour, what more could a girl want? Sigh! Animal prints look absolutely smashing on a bikini and are to die for.

These animal printed bikinis not only add extra zing and glamour to your wardrobe, but also are a great fashion statement in themselves. The fabrics for these FF cup bikinis can rang from anything including leather, cotton to satin, lycra, and silk. Excellent fabrics are ensured these days, form the state-of-the-class boutiques and lingerie sores, in which one can purchase the best of the bikinis.

The fitting of the bikini is of utmost importance. If the bikini fits you like a second skin then you have hit the jackpot, but if it appears to be hanging from your body, then it’s definitely not a good idea. One can shop for these animal printed bikinis online too. The online stores provide an assortment of colours, fabrics, textures and patterns, and the purchasing of desired items is incredibly easy online.

Animal printed Bikinis are totally in vogue, so it’s definitely a good idea to go for them this season, and get wild. Did someone hear a cat meow?