Swimwear blog news and trends

posted by admin on Jul 29

It seemed like businesswoman Kelly Dooley has found an opportunity in designing fashionable sports bra, saying that there is now a growing need for women to still look smashing even though they are sweating it out in the gym.

Dooley, the creator of BodyRock Sports, has designed a fashionable sports bra called Trenta. What’s surprising about this product is the price – a whopping $1,800!

You might be wondering why this gym lingerie suddenly starts grabbing interest in the market. The reason behind the staggering price is that the sports bra has a whole display of Swarovski crystals. The business venture is reportedly with the collaboration of jewelry designer Joseph Knight of the Knight & Hammer company.

The jeweler explained that the Swarovski crystals can be removed from the lingerie and can be worn as a necklace separately. However, one question comes to mind – is this worth it? With so many more reasonably priced and perhaps more practical sports bras about, it seems that such a garment will be reserved for those more image conscious of their wallet-based assets rather than their… assets. Would a woman trying to lose weight in the gym really have the time or luxury to show off her jewelries rather than her body? It’s up for you to decide…

posted by admin on Mar 19

Despite her age at 37, Cameron Diaz can still turn heads with her stunning figure.

The actress was seen wearing a sexy black swimsuit during a photo shoot in the Nevada Desert. In the shoot, Diaz had no difficulty sporting on the Michael Kors design.

One of the sources connected with the shoot said that Diaz looked great despite the fact that it was not the most glamorous location. After the shoot, Diaz was seen wearing a furry gilet and biker boots.

In a recent interview, Diaz said that she’s been working hard to maintain her great figure by going on hiking, surfing and snowboarding. She added that she hired a personal trainer in order to maintain her stunning figure.

She revealed that she ate anything she wanted such as friend chicken and onion rings. However, at this point in time she will have to watch what she eats.

posted by admin on Feb 22

Stirling Group, makers of lingerie and modest swimwear, announced this week that it has closed down its factory located in Nottingham. About 48 jobs were lost with the latest move.

The company has been providing lingerie, knitwear, modest swimwear and other products to major retailers such as Marks & Spencer. However, it went into administration earlier last month which led the owners to come up with measures to save up on costs.

The company already let go 80 personnel in its head office in Cheshire and the story is not about to end there. Stirling group is still trading as of this week while waiting for a buyer.

The 48 posts were said to be redundant which led the company to let go of the employees. Bill Dawson, a partner in the reorganization of the company in Deloitte, said that they are exploring sale options while continuing with their operations. The company has branches in India and Sri Lanka.

posted by admin on Feb 22

In order to meet with the growing demand for custom swimwear, online retailer Swimsale.com has come up with its newest line of custom swimwear for women. The swimsuits are said to be created to meet the needs of women with different body sizes.

The owners of the online store stated that they believe that style can be achieved by all women, regardless of their size and the new range of swimwear further accentuates the claim with the customers guaranteed to feel even better about themselves.

The owners added that they are offering products from leading designers thus coming up with the best swimwear collection yet.

In order to attract more customers, Swimsale also lives up to its name by offering discounted rates on its products. The owners expect a spike in sales in the coming months as it anticipates a bigger revenue figures by the end of the fiscal year.

posted by admin on Feb 3

Three voluntary recalls on children’s sportswear and other products that were made in China has been issued by the US Consumer Product Safety Commission based on reports and findings on the strangulation hazard by the products.

According to reports, more than 7,000 children’s zip hooded sweatshirts and hooded pullover sweatshirts that were distributed by New Mode Sportswear in Garden Grove in California are being pulled out from store shelves because the drawstring imposes a strangulation risk on users.

The aforementioned products were said to have been sold at various retail outlets at the West Coast from January to July 2006.

GTM Sportswear Inc in Manhattan, Kansas is recalling nearly 200,000 children’s hooded nylon jackets that were sold from January 2003 to December last year due to similar hazards.

The last recall notice involves toy jewelry sets that were imported from China. The items recalled are those sold from November 2008 to November 2009. The products for recall have not caused reported harm yet, according to reports.

posted by admin on Nov 27

Just a little more than a year after amassing eight gold medals at the Beijing Olympics in swimming, Olympian Michael Phelps was noticeably struggling at the World Cup short-course meeting in Stockholm, Sweden this week. A big factor in this struggle is the return to traditional swimsuit by swimmers.

According to reports, after only wearing traditional swimsuit, Phelps placed 16th in the qualifying events which effectively eliminated him in the final round. Traditional swimsuit is now back after it became a standard once more starting January 1 next year.

Phelps revealed in past interviews that he was not in his best shape after the Olympics but his disappointing performance in this week’s meet was noticed by the media. He clocked 47.77 in the 100 meter qualifying event which is a far cry from Sweden’s Stefan Nystrand who led the race with 45.93 seconds.

Phelps will compete in Berlin after finishing the five races in Sweden.

posted by admin on May 13

Apparel giant Columbia Sportswear Co. reported last week that its net income for the first quarter of this year dropped about 65 percent due to slump in sales and stronger U.S. currency. Despite this development, the sportswear maker said that it did better than the expectations by the Wall Street.

However, a weak second quarter performance is expected thus dropping its shares to about $34 in last week’s trade. Several retail companies have reported major drops in sales for the past months and Columbia is not an exception. Especially in sportswear: swimwear, running gear, sports bras, running shoes etc. In second quarter, the company expects another 20 percent decline in net sales, part of it will be from shipment timing. Analysts predict a ten percent decline but the company estimated more.

Columbia Sportswear’s first quarter net income logged at $6.9 million which is a sharp drop from the same quarter last year which was $19.9 million. Net sales dropped to $272 million, about 9 percent lower from last year.

The noted declines came from Europe, Africa and Middle East region – a total of 24 percent slump. Sales in the United States were slightly affected. Net sales for sportswear slid 14 percent while footwear sales dropped 22 percent.