Swimwear blog news and trends

posted by admin on Jul 29

It seemed like businesswoman Kelly Dooley has found an opportunity in designing fashionable sports bra, saying that there is now a growing need for women to still look smashing even though they are sweating it out in the gym.

Dooley, the creator of BodyRock Sports, has designed a fashionable sports bra called Trenta. What’s surprising about this product is the price – a whopping $1,800!

You might be wondering why this gym lingerie suddenly starts grabbing interest in the market. The reason behind the staggering price is that the sports bra has a whole display of Swarovski crystals. The business venture is reportedly with the collaboration of jewelry designer Joseph Knight of the Knight & Hammer company.

The jeweler explained that the Swarovski crystals can be removed from the lingerie and can be worn as a necklace separately. However, one question comes to mind – is this worth it? With so many more reasonably priced and perhaps more practical sports bras about, it seems that such a garment will be reserved for those more image conscious of their wallet-based assets rather than their… assets. Would a woman trying to lose weight in the gym really have the time or luxury to show off her jewelries rather than her body? It’s up for you to decide…

posted by admin on Mar 5

 Stylophane, a marketing company, has developed a new survey index that ranks the brands that are followed by Facebook users. In terms of the brands falling under athletic wear, it showed that Adidas and Nike topped the list with millions of followers, beating out much higher-end products such as Chanel and Burberry.

Here are the most followed fashion brands in the giant social networking site: 1) Adidas (2,363,608 fans), 2) Nike (1,860,085 fans), 3) H&M (1,596,851 fans), 4) Puma (1,397,867), 5) Lacoste (1,226,680 fans), 6) Burberry (847,408 fans), 7) Ray-Ban (786,443 fans), Chanel (637,520 fans), 9) Gucci (566,775 fans) and 10) Ralph Lauren (561,395 fans).

Stylophane’s rankings on its lists are updated regularly and are divided into four categories: (Platinum: with more than 100,000 fans, Gold: between 10,000 and 100,000, Silver: between 1,000 and 10,000, Bronze: between 10 and 1,000).