Swimwear blog news and trends

posted by admin on Jan 9

Adding women’s tennis apparel was a natural extension of their huge selection of women’s activewear.

In its new partnership with ActivewearUSA, the new department features various brands including LIJA, MPG, Alo and Margarita Activewear. Their customers are active in many different sports, from hiking and Zumba, to Yoga and Tennis. Women’s Tennis Apparel department has been updated to its website.

Some of the new clothing added includes sports bras, skorts, compression dresses, tennis skirts, and polo tanks that provide a comfortable, practical, and stylish activewear for on and off the country. LIJA’s tennis line goes along with ActivewearUSA’s motto to “Stay Active and Look Great” via ActivewearUSA.

Now they can find high performance, stylish tennis clothes from the same place they buy all their activewear gear. There are many synergies between their companies that make this an obvious fit, including the goal of encouraging women to look and feel their best in an active and healthy lifestyle.

Many of the featured dresses and tops include a built-in sports bra for support and aesthetics, reducing bulky bra straps.

LIJA brand representative Linda Hipp said that they are thrilled to be partnering with ActivewearUSA. They bring a fashionable edge to functional apparel through the fusion of sport and fashion in their golf, tennis, and fitness lines. New women’s tennis apparel department makes debut on ActivewearUSA. And at LIJA, they are dedicated to changing the way that women dress for their active pursuits.

Avi Woolman, the founder and CEO of ActivewearUSA said that the tennis clothing featured on ActivewearUSA is lightweight and durable, and even offers fabrics with UV protection.Priding themselves on incredible and personal service, ActivewearUSA offers a 70 high performance, stylish activewear brands, and sponsors women’s fitness focused on groups up and down the country.

LIJA’s golf, tennis, and leisure wear is made to focus from the country to a coffee houses.

posted by admin on Jul 29

It seemed like businesswoman Kelly Dooley has found an opportunity in designing fashionable sports bra, saying that there is now a growing need for women to still look smashing even though they are sweating it out in the gym.

Dooley, the creator of BodyRock Sports, has designed a fashionable sports bra called Trenta. What’s surprising about this product is the price – a whopping $1,800!

You might be wondering why this gym lingerie suddenly starts grabbing interest in the market. The reason behind the staggering price is that the sports bra has a whole display of Swarovski crystals. The business venture is reportedly with the collaboration of jewelry designer Joseph Knight of the Knight & Hammer company.

The jeweler explained that the Swarovski crystals can be removed from the lingerie and can be worn as a necklace separately. However, one question comes to mind – is this worth it? With so many more reasonably priced and perhaps more practical sports bras about, it seems that such a garment will be reserved for those more image conscious of their wallet-based assets rather than their… assets. Would a woman trying to lose weight in the gym really have the time or luxury to show off her jewelries rather than her body? It’s up for you to decide…

posted by admin on Mar 5

 Stylophane, a marketing company, has developed a new survey index that ranks the brands that are followed by Facebook users. In terms of the brands falling under athletic wear, it showed that Adidas and Nike topped the list with millions of followers, beating out much higher-end products such as Chanel and Burberry.

Here are the most followed fashion brands in the giant social networking site: 1) Adidas (2,363,608 fans), 2) Nike (1,860,085 fans), 3) H&M (1,596,851 fans), 4) Puma (1,397,867), 5) Lacoste (1,226,680 fans), 6) Burberry (847,408 fans), 7) Ray-Ban (786,443 fans), Chanel (637,520 fans), 9) Gucci (566,775 fans) and 10) Ralph Lauren (561,395 fans).

Stylophane’s rankings on its lists are updated regularly and are divided into four categories: (Platinum: with more than 100,000 fans, Gold: between 10,000 and 100,000, Silver: between 1,000 and 10,000, Bronze: between 10 and 1,000).