posted by admin on Feb 24
The demand for bikinis and swimwear is expected to increase in the coming years based on the recently released report titled “Swimwear and Beachwear: A Global Strategic Business Report.” According to analysts, the revenues for this sector in the market are expected to reach $17.6 billion.
The new line of swimwear for both men and women is going beyond the usual designs with asymmetric designs, bolder color and other geometric prints. The trend is observed in most major fashion brands.
Consumers, both men and women, are becoming more comfortable in wearing swimwear in outdoor locations which can be attributed in the increase in sales. More products are accentuating the body’s shape which makes fashion-conscious individuals work out more to get that enviable figure.
The report stated that United States and European market will greatly benefit from the trend as most of the consumers come from these countries.
posted by admin on Feb 23
The Australian National Maritime Museum in Sydney, Australia developed an event called “Exposed! The story of swimwear,” which showcases how swimwear fashion has progressed for the past century.
In the past, swimwear design has involved woolen garments that cover the area from the neck to the knees. In these modern times, a skimpy undergarment is becoming a common thing among men and women. Advanced swimwear that promotes “buoyancy” has been hitting the shelves and has gained support from the global market.
The museum will feature the collection of garments that were developed through the years. Organizers reported that there’s a steady influx of interested visitors from all over the world and they are planning to showcase the items in several cities across the country.
South Australia Maritime Museum Senior Curator Lindl Lawton said that swimwear has gone a long way and they have decided to play host of this historic event.
posted by admin on Feb 22
Stirling Group, makers of lingerie and modest swimwear, announced this week that it has closed down its factory located in Nottingham. About 48 jobs were lost with the latest move.
The company has been providing lingerie, knitwear, modest swimwear and other products to major retailers such as Marks & Spencer. However, it went into administration earlier last month which led the owners to come up with measures to save up on costs.
The company already let go 80 personnel in its head office in Cheshire and the story is not about to end there. Stirling group is still trading as of this week while waiting for a buyer.
The 48 posts were said to be redundant which led the company to let go of the employees. Bill Dawson, a partner in the reorganization of the company in Deloitte, said that they are exploring sale options while continuing with their operations. The company has branches in India and Sri Lanka.
posted by admin on Feb 22
In order to meet with the growing demand for custom swimwear, online retailer Swimsale.com has come up with its newest line of custom swimwear for women. The swimsuits are said to be created to meet the needs of women with different body sizes.
The owners of the online store stated that they believe that style can be achieved by all women, regardless of their size and the new range of swimwear further accentuates the claim with the customers guaranteed to feel even better about themselves.
The owners added that they are offering products from leading designers thus coming up with the best swimwear collection yet.
In order to attract more customers, Swimsale also lives up to its name by offering discounted rates on its products. The owners expect a spike in sales in the coming months as it anticipates a bigger revenue figures by the end of the fiscal year.
posted by admin on Feb 17
The supermodel girlfriend of actor Leonardo DiCaprio never fails to catch the attention of everyone, especially the male population in modelling sexy lingerie and high end fashion.
Supermodel Bar Refaeli is seen in a latest swimwear ad campaign where she showed off her womanly curves that seemed to say why DiCaprio could not just let go of the Israeli beauty despite their five-year “on and off” relationship.
The 24-year old is currently the new face of the Spring 2010 advertising campaign of clothing line Rampage. The shoot was reportedly made in the former home of socialite Paris Hilton in Los Angeles.
Refaeli was hired recently for the campaign and she replaced Brazilian supermodel Gisele Bundchen for this gig. Coincidentally, Bundchen was a former lover of DiCaprio.
Reports last year surfaced that Refaeli and DiCaprio broke off their relationship in June but recent reports revealed that the two were once again seen together holidaying in South America and watching an NBA game in Los Angeles.
posted by admin on Feb 4
Sports clothing giant JJB Sports Plc is hoping for a rebound on its sales slump for the past two years with new plans for the 2010.
JJB reported that its revenue for the past 52 weeks ending January 24, 2010 was down 28 percent from the previous year. The company also saw some major changes in its board as David Jones has decided to step down as Chairman of the company due to health issues. He will still remain as a non-executive director of JJB Sports. Taking over his post is former DSGi chief executive John Clare.
The company is looking to hype up its sales considering that the London 2012 Olympic Games is getting nearer. The company has hired Mathew Pinsent as a non-executive director. Pinsent is a four-time Olympic gold medalist and is expected to contribute a lot in the company.
posted by admin on Feb 3
Three voluntary recalls on children’s sportswear and other products that were made in China has been issued by the US Consumer Product Safety Commission based on reports and findings on the strangulation hazard by the products.
According to reports, more than 7,000 children’s zip hooded sweatshirts and hooded pullover sweatshirts that were distributed by New Mode Sportswear in Garden Grove in California are being pulled out from store shelves because the drawstring imposes a strangulation risk on users.
The aforementioned products were said to have been sold at various retail outlets at the West Coast from January to July 2006.
GTM Sportswear Inc in Manhattan, Kansas is recalling nearly 200,000 children’s hooded nylon jackets that were sold from January 2003 to December last year due to similar hazards.
The last recall notice involves toy jewelry sets that were imported from China. The items recalled are those sold from November 2008 to November 2009. The products for recall have not caused reported harm yet, according to reports.