posted by admin on Jun 29
The controversial ordinance issued by the city council officials of Yakima, Washington affected the sales of lingerie in the city and nearby towns. According to reports, the sale of thong bikinis dropped following the prohibition of the so-called “cleavage of the buttocks” in public areas.
The phrase was coined following the increase of individuals showing off their behind and giving the views a full view of the thong.
The issue reportedly started following the hype caused by baristas wearing these thong bikinis or see-through attires at a local coffee store. There has been reported increase of complaints of indecency. This prompted the officials to do something about it.
Earlier this month, the council approved an indecent exposure law which gives stiffer fines to violators of the dress code.
Yakima Mayor Dave Edler earlier expressed that he wanted changes to be made on the adult business ordinance of the city to include coffee stands in the law. However, legal officers said that there might be difficulties that would be encountered if this is pushed through.
A lingerie shop in the neighboring town of Kennewick reported a decline in thong bikini sales after customers heard about the ordinance.
posted by admin on Jun 19
There are an increasing number of women who prefer wearing less revealing swimwear. Some say that they prefer modest swimwear due to religious reasons while some say that they just don’t feel comfortable revealing “too much.”
This unexpected need for modest swimwear prompted two French-born Orthodox Jews to design a line called Sea Secret. The undertaking started a year ago in Israel and the designers have consulted with a respected rabbi in order for the products to meet the standard dress code.
The popularity of modest swimwear is gaining worldwide. According to reports, there are new lines flourishing in Australia, Middle East, Asia and even in United States.
Online blogs and journals have started featuring these modest swimwear to its readers thus increasing awareness of the product through viral marketing.
Major companies have started joining the bandwagon. British swimwear giant Speedo has started selling a long-legged swimwear plus neck-covering for a little over a hundred dollars on its website.
Despite the emergence of new players in the field, Sea Secret owners revealed that their sales are still up and that they will still continue designing modest swimwear for modest women everywhere.
posted by admin on Jun 17
The swimwear industry is now making a sexy twist to accommodate the changing trend on women’s perception of their body image.
These days swimwear attires are now made out of lycra and certain linings that create an instant slimming effect on the body. These sexy swimwear attires now have high elasticity factors that create instant body curves.
Experts said that there’s now an increasing demand for slimming suits which gives instant shaping satisfaction and power for women to flaunt their curvy assets.
Aside from physical changes, women tend to feel more confident in doing their daily tasks because they know that there are significant changes in their body both inside and out.
The good thing about these sexy swimwear outfits, according to lingerie designers, is that they don’t work like the usual girdle which makes the women uncomfortable. These newly designed swimwear does not compresses the body but rather firms it up without the added weight of the fabric.
With all the positive attributes stated about the swimwear, designers are confident that the trend will stay on for a longer period of time. They added that the appeal applies to all women whatever their sizes are.
posted by admin on Jun 11
The summer is near and that’s the best time to relax and spend quality time at the beach. Bikini season is definitely here but who says it’s only for those with model-like bodies?
Experts say that every woman can be part of the season. All they need is confidence! It doesn’t hurt to eat some healthy food to feel good and look good during the sunny season. Here are some advices given by the experts:
• Self-acceptance: Wear a bikini and stand in front of a mirror and check yourself out. Focus on your good features and accept your flaws. No one’s perfect. If you focus more on enjoying life, then you’ll feel really good.
• Eat vegetables and fruits: It aids in losing weight but the most important reason behind this is for you not to feel bloated when you wear your bikini. Aside from that, fruits and vegetables prevent body dehydration especially when you are under the heat of the summer sun.
• Size is just a number: Know and understand the shape and size of your body. Go for a bikini in your size. If your a big boobed girl choose freya or panache. They are made for curved bodies. This builds self-esteem.
posted by admin on Jun 8
FINA, the global governing body on swimming competitions, is now facing a legal suit filed by a customer swimwear company whose swimsuits were not approved by the former for the upcoming World Championships.
Blueseventy has reportedly filed the legal action in a Switzerland court last Thursday. According to the suit, the FINA’s new procedures to test swimsuits were “unfair.” It was the company who designed the revolutionary “nero comp” swimwear worn by David Davies of Great Britain. Davies broke the national 400 freestyle record last March.
FINA released a list of about 200 approved swimwear designs last month. There were nearly 350 custom swimwear designs submitted by manufacturers. These items underwent tests for buoyancy and fabric thickness by scientists.
Ten of those suits were rejected automatically while the other 136, including those from Blueseventy, were advised to undergo changes first. The companies were given a month to do the modifications. However, the custom swimwear company made numerous requests to FINA to clarify what modifications must be done considering that their swimwear passed the buoyancy and thickness tests.
FINA came out with new regulations following the controversy over sudden influx of world records being broken by swimmers who wore advanced swimsuits.