posted by admin on Nov 12
Now, this is an event one should not dare miss.
By February next year, Australian fashion designers will present their respective swimwear lines at the Sanctuary Cove in Queensland. The event will run for almost a week.
According to Simon Lock, IMG Fashion Asia-Pacific Managing Director: “We are playing to the strength of the Australian swimwear and also to the strength of swimwear as a growth market around the world.”
“Even in these tough economic times, swimwear seems to still be buoyant,” he added.
The event dubbed as Australian Swim Fashion Week was said to be modeled over the successful swimwear fashion week that took place in Miami, Florida. The Australian event aims to encourage retailers to buy the swimwear lines and distribute it in major areas in the country and neighboring Asia-Pacific countries.
“Miami Swim has a great casual chic to it and that’s what we’re trying to do. The shows will only be on in the evenings, so during the day the buyers can do their appointments in a casual way,” Lock revealed.
Several high profile designers have already signed up for the event. Several resorts within the Asia-Pacific rim were considered by the organization decided that it’s best to hold it in Australia.