Swimwear blog news and trends

Sports clothing giant JJB Sports Plc is hoping for a rebound on its sales slump for the past two years with new plans for the 2010.

JJB reported that its revenue for the past 52 weeks ending January 24, 2010 was down 28 percent from the previous year. The company also saw some major changes in its board as David Jones has decided to step down as Chairman of the company due to health issues. He will still remain as a non-executive director of JJB Sports. Taking over his post is former DSGi chief executive John Clare.

The company is looking to hype up its sales considering that the London 2012 Olympic Games is getting nearer. The company has hired Mathew Pinsent as a non-executive director. Pinsent is a four-time Olympic gold medalist and is expected to contribute a lot in the company.

Three voluntary recalls on children’s sportswear and other products that were made in China has been issued by the US Consumer Product Safety Commission based on reports and findings on the strangulation hazard by the products.

According to reports, more than 7,000 children’s zip hooded sweatshirts and hooded pullover sweatshirts that were distributed by New Mode Sportswear in Garden Grove in California are being pulled out from store shelves because the drawstring imposes a strangulation risk on users.

The aforementioned products were said to have been sold at various retail outlets at the West Coast from January to July 2006.

GTM Sportswear Inc in Manhattan, Kansas is recalling nearly 200,000 children’s hooded nylon jackets that were sold from January 2003 to December last year due to similar hazards.

The last recall notice involves toy jewelry sets that were imported from China. The items recalled are those sold from November 2008 to November 2009. The products for recall have not caused reported harm yet, according to reports.

In Britain, the sales of swimsuits and fur coats soared due to massive demand from residents. This is due to a colder temperature in the country which led to massive buying of fur coats and swimwear for Britons who are taking advantage of holiday packages and go to other warmer countries.

Debenhams, a major department store chain, revealed on Wednesday that the sales of faux-fur coats rose 22 percent compared to last year. As for thermal underwear, the sales spiked 14 percent.

Swimwear sales rose 125 percent as tour operators offer budget-friendly holiday packages that make it possible for Britons to make the escape from the cold weather.

Another retail giant, Marks & Spencer reported that the sales of their gloves, scarves, leggings and tights increased since the Christmas season. They are expecting further increases in sales in the coming days.

Just a little more than a year after amassing eight gold medals at the Beijing Olympics in swimming, Olympian Michael Phelps was noticeably struggling at the World Cup short-course meeting in Stockholm, Sweden this week. A big factor in this struggle is the return to traditional swimsuit by swimmers.

According to reports, after only wearing traditional swimsuit, Phelps placed 16th in the qualifying events which effectively eliminated him in the final round. Traditional swimsuit is now back after it became a standard once more starting January 1 next year.

Phelps revealed in past interviews that he was not in his best shape after the Olympics but his disappointing performance in this week’s meet was noticed by the media. He clocked 47.77 in the 100 meter qualifying event which is a far cry from Sweden’s Stefan Nystrand who led the race with 45.93 seconds.

Phelps will compete in Berlin after finishing the five races in Sweden.

Hundreds of individuals in Sydney, Australia stripped off to their swimwear this week in a bid to overtake an existing Guinness World record for the most number of swimwear-wearing individuals in one location. However, the numbers did not break records but the event was still considered a success nonetheless.

The official record was set at 287 swimwear-wearing individuals which was staged in South Africa.

Hundreds of businessmen and city workers reportedly took off their everyday wear and sported on bikinis and Speedo-type swimwear and gathered at the Sydney Opera House to pose in front of the global media. However, the numbers were not enough to overtake the world record. Despite this, participants are happy to have taken part in the occasion. Funds were still raised in the event.

According to reports, the proceeds will go to the Australian Indigenous Mentoring Experience.

Italian manufacturer Carvico is reportedly coming up with a new line of swimwear that’s made out of new kind of fabric – Advansa’s Biophyl.

According to reports, buyers of G string swimwear and other lingerie items will notice a difference on the feel of the product since it is using a new material that is environment-friendly.

Carvico products that are made with Biophyl will have a “Green Vision” mark, a bid to show the public that the company is committed in preserving the environment.

The mark signifies the procedures made by the company to meet the standards of eco-friendly guidelines.

The Biophyl yarns and fibers are said to be made of polyethylene terephthalate (PTT), a special polyester-like polymer. The petroleum-based glycol is now replaced with sucrose from corn, which means less reliance to petrol.

Advansa’s marketing manager Luciano Colasanto said that Biophyl offers a lot of eco-friendly possibilities to companies.

World-renowned Victoria’s Secret model Miranda Kerr surprised the public with a much thinner frame in her latest photo shoot. Kerr is known for having a slim yet curvaceous figure which made her a standout among other models in the lingerie giant ad.

The world’s tenth highest earning female model has been making the rounds of magazine shoots. She’s a former model for Maybelline cosmetics line.

Her hectic schedule was said to be a factor behind the sudden loss of frame. The 26-year old supermodel was last seen in an Australian magazine called Grazia which shows off her new, slim figure in swimwear.

The model posed on the rooftop of the Museum of Contemporary Art wearing a tightly laced corset.

The reason behind the sudden weight loss is yet to be explained by the supermodel to the public.

Twenty-three year old model Sheridyn Fisher clinched a prestigious and rare Playboy stint after winning the Playboy Swimwear Australia competition where she flaunted her body with only a micro swimwear.

By winning the competition, Fisher will be flying to Hollywood to meet up with Playboy founder Hugh Hefner at his famous Playboy Mansion. This will take place at the annual Halloween knees-up event.

The young model stood out among the rest after her photo garnered the most votes among the six hundred competitors. Hefner reportedly got interested to Fisher and personally extended his invitation for her to meet p with him.

Fisher said that this is a once in a lifetime opportunity that she should not miss. She added that she has gotten the support of her family which makes it easier for her to accept the offer.

The new custom swimwear line by Eco-Panda is made out of recycled nylon, the first of its kind in the world. According to reports, these products will be available for purchase in select retail stores in the U.S. by January 2010.

Eco-Panda has thought of coming up with its one-of-a-kind line to meet with the demands of having specialty items. As of now, the company is in the process of forming deals with other retails in terms of its junior custom swimwear line.

The swimwear was launched in June of this year and so far there are a lot of positive reviews attached to the products made out of recycled nylon thanks to the cutting-edge design and trendy looks by the items.

The swimwear is specifically made of regen recycled nylon and this usually goes into several processes before the finished product is unveiled.

Swimsuits provide L*Space Swimwear continued its momentum in the industry as it won the Women’s Swim Brand of the Year Award for the third straight year in the recently concluded 2009 SIMA Image Awards. This served as a record-setting feat for the company since it is the first to have won a SIMA Image Awards on a specific category three times.

Aside from the aforementioned award, the company also clinched the Women’s Marketing Campaign of the Year.
The awards ceremony was held at San Jose del Cabo, Mexico last October 2.

L*Space bested other popular brands in the category. Company Founder and Creative Director Monica Wise together with Joni Parmer, Sales and Marketing assistant, accepted the trophies.

Wise said in a statement that she feels proud knowing that her peers believe in her products and thanked the consumers for continuously supporting her endeavors.

The marketing award was achieved by the company following a simple yet meaningful add campaign with the “What’s Your L?” tagline.